This entry in the Guide to Financial Responsibility series (5 titles) offers straightforward, practical advice to young people on starting their own businesses. It states, “The key is to find a niche market or identify a clear need and then develop the skills and desire to fill it.” The book goes into detail about creating a business plan and understanding necessary first steps: naming, registering, planning, and funding the business. Other chapters discuss business locations (if not online), supplies, personnel, marketing, the pros and cons of franchises, and challenges one might face along the way. Solid advice from several successful young entrepreneurs will inspire and encourage other young people to follow their passions and become entrepreneurs. Extensive back matter, sidebars, and photo illustrations round out this helpful resource.